https://malemati.com malemati Tue, 01 Oct 2024 11:19:42 +0000 https://malemati.com en https://malemati.com/Home-2 Sat, 06 Mar 2021 13:49:15 +0000 malemati https://malemati.com/Home-2 <img width="952" height="573" width_o="952" height_o="573" data-src="https://freight.cargo.site/t/original/i/6422a2aabb439e966467ff15e72c7519bc105a60b42b5599017e86541d5b58b1/coca-2.jpg" data-mid="214111119" border="0" src="https://freight.cargo.site/w/952/i/6422a2aabb439e966467ff15e72c7519bc105a60b42b5599017e86541d5b58b1/coca-2.jpg" /> <img width="1439" height="1698" width_o="1439" height_o="1698" data-src="https://freight.cargo.site/t/original/i/20374dfc4a8ba902a29600eb423339c61d853a5e86a6dd18c9fd021c53528955/trident-v-copy.jpg" data-mid="221684785" border="0" src="https://freight.cargo.site/w/1000/i/20374dfc4a8ba902a29600eb423339c61d853a5e86a6dd18c9fd021c53528955/trident-v-copy.jpg" /> <img width="952" height="573" width_o="952" height_o="573" data-src="https://freight.cargo.site/t/original/i/9b87adcbf98bca261387071ed0d9b29c95a1304b8780717f04e12a823a495092/HALLS-H-ok.jpg" data-mid="221688262" border="0" src="https://freight.cargo.site/w/952/i/9b87adcbf98bca261387071ed0d9b29c95a1304b8780717f04e12a823a495092/HALLS-H-ok.jpg" /> <img width="1620" height="1886" width_o="1620" height_o="1886" data-src="https://freight.cargo.site/t/original/i/2990accdc1013060c117436adf0b97d37d2b9416849345d4bdae9fa13b1e2274/J-C-V-copy.jpg" data-mid="221684844" border="0" src="https://freight.cargo.site/w/1000/i/2990accdc1013060c117436adf0b97d37d2b9416849345d4bdae9fa13b1e2274/J-C-V-copy.jpg" /> <img width="1620" height="1886" width_o="1620" height_o="1886" data-src="https://freight.cargo.site/t/original/i/27793aaa19b0c545f8d8bf6fceacff87e9959e674a7c6f5940326cbe642299e9/Boton-wanna-decks.gif" data-mid="157273922" border="0" src="https://freight.cargo.site/w/1000/i/27793aaa19b0c545f8d8bf6fceacff87e9959e674a7c6f5940326cbe642299e9/Boton-wanna-decks.gif" /> <img width="952" height="573" width_o="952" height_o="573" data-src="https://freight.cargo.site/t/original/i/5d21667e73512eb708d470e533b51fed73f3727d417597417c3953aa49944cb9/Fala-h-copy.jpg" data-mid="221688194" border="0" src="https://freight.cargo.site/w/952/i/5d21667e73512eb708d470e533b51fed73f3727d417597417c3953aa49944cb9/Fala-h-copy.jpg" /> <img width="952" height="573" width_o="952" height_o="573" data-src="https://freight.cargo.site/t/original/i/85df5f745c8b27be78d210037f8948ba66a075e73b41ad906cbdfc082fa1b9e0/Adi-ok.jpg" data-mid="214111351" border="0" src="https://freight.cargo.site/w/952/i/85df5f745c8b27be78d210037f8948ba66a075e73b41ad906cbdfc082fa1b9e0/Adi-ok.jpg" /> <img width="952" height="573" width_o="952" height_o="573" data-src="https://freight.cargo.site/t/original/i/227bc1682d942634c63d1f67be19ef960a60c1e7ab0c17986dff05278d21d092/Pantene-ok.jpg" data-mid="214111281" border="0" src="https://freight.cargo.site/w/952/i/227bc1682d942634c63d1f67be19ef960a60c1e7ab0c17986dff05278d21d092/Pantene-ok.jpg" /> <img width="1439" height="1882" width_o="1439" height_o="1882" data-src="https://freight.cargo.site/t/original/i/11f55b1fe7c14fc8a5b1409ad6d72d203e1176fde78029fb9517219249d17c95/souv.png" data-mid="101053225" border="0" src="https://freight.cargo.site/w/1000/i/11f55b1fe7c14fc8a5b1409ad6d72d203e1176fde78029fb9517219249d17c95/souv.png" /> <img width="1439" height="1698" width_o="1439" height_o="1698" data-src="https://freight.cargo.site/t/original/i/8a43cde91049b925f95e26b41fea0828f2d958b42021a7eff1e9aa102d0016dc/hnito-ok.jpg" data-mid="214111907" border="0" src="https://freight.cargo.site/w/1000/i/8a43cde91049b925f95e26b41fea0828f2d958b42021a7eff1e9aa102d0016dc/hnito-ok.jpg" /> <img width="1439" height="1698" width_o="1439" height_o="1698" data-src="https://freight.cargo.site/t/original/i/9b3bc2762eeba6c520e7b73fb7b6dc2a99bd64637eff1cefd728b8930020cf30/gillette-4.jpg" data-mid="101053259" border="0" src="https://freight.cargo.site/w/1000/i/9b3bc2762eeba6c520e7b73fb7b6dc2a99bd64637eff1cefd728b8930020cf30/gillette-4.jpg" /> <img width="952" height="453" width_o="952" height_o="453" data-src="https://freight.cargo.site/t/original/i/08f1a9a5a31c0055166fcdea6b32900b33f03d74a1056d00ec3bdf5198c829f9/calfultest.jpg" data-mid="214111482" border="0" src="https://freight.cargo.site/w/952/i/08f1a9a5a31c0055166fcdea6b32900b33f03d74a1056d00ec3bdf5198c829f9/calfultest.jpg" /> <img width="952" height="573" width_o="952" height_o="573" data-src="https://freight.cargo.site/t/original/i/25d9f37b48b7f8d395d0940860ac8364ef0349f7f613b5e0cf586298163665c3/notmilk-4-h.jpg" data-mid="221702568" border="0" src="https://freight.cargo.site/w/952/i/25d9f37b48b7f8d395d0940860ac8364ef0349f7f613b5e0cf586298163665c3/notmilk-4-h.jpg" /> <img width="952" height="573" width_o="952" height_o="573" data-src="https://freight.cargo.site/t/original/i/d4012802336fdcd1e36617b08c8ebd0ae96be2bf0a74383bf6a288890ff9d6c4/chicosinterior.jpg" data-mid="221702630" border="0" src="https://freight.cargo.site/w/952/i/d4012802336fdcd1e36617b08c8ebd0ae96be2bf0a74383bf6a288890ff9d6c4/chicosinterior.jpg" /> <img width="952" height="573" width_o="952" height_o="573" data-src="https://freight.cargo.site/t/original/i/75fd2a3360864986fa38e95100a788dd058b2885cb68a2bf265882ed7106329b/Paramount-H.jpg" data-mid="221702556" border="0" src="https://freight.cargo.site/w/952/i/75fd2a3360864986fa38e95100a788dd058b2885cb68a2bf265882ed7106329b/Paramount-H.jpg" /> https://malemati.com/About-Us Mon, 27 Apr 2020 21:17:09 +0000 malemati https://malemati.com/About-Us <img width="3231" height="1605" width_o="3231" height_o="1605" data-src="https://freight.cargo.site/t/original/i/2cd6310ed82e5b9b5bb6a20ae15d0c34329cdee4d847613884cf5d43ddd6477a/header-copy.jpg" data-mid="148720338" border="0" src="https://freight.cargo.site/w/1000/i/2cd6310ed82e5b9b5bb6a20ae15d0c34329cdee4d847613884cf5d43ddd6477a/header-copy.jpg" /> Hi there! We are Malena &amp; Matias. Freelance Creative Directors based in London. In 17 years of experience, we have worked for agencies like David, GUT, Grey, DDB, FCB, Ogilvy, VCCP, Wunderman Thompson and The&amp;Partnership among others. EXPERIENCEFREELANCE:GUT (AMS,ARG,US,CA,LA,MX) David London David MiamiVCCP London Ogilvy UK Uncharted StudioFCB Inferno (London, UK) Wunderman Thompson(London, UK) The&amp;Partnership (London, UK) Anomaly (London, UK)360i (London, UK) Impero (London, UK)Gyro (London, UK)Proud Robinson (London, UK)Kindred (London, UK) Studio of Art &amp; Commerce (London, UK) The Community (US) PERMANENT:Human Full Agency (Buenos Aires, Argentina)Grey (Buenos Aires, Argentina)DDB (Buenos Aires, Argentina)FCB (Buenos Aires, Argentina)Coupe Buenos Aires (Argentina)DON (Buenos Aires, Argentina) AWARDS EFFIE LATAM: Bronze - Halls - Nueva Forma.NEW YORK FESTIVAL: Shortlist - BBVA Francés - Souvenirs.EL OJO DE IBEROAMÉRICA: Bronze - BBVA Francés - SouvenirsEL LÁPIZ (Editorial Dossier) - Silver &nbsp;- Volkswagen - Hermanito CCA (Argentinian Creative Circle) Diente - Honorable Mention - GifShop EFFIE: Silver - BBVA Francés - Souvenirs EL SOL: Finalist - BBVA Francés - Souvenirs CLARÍN AWARDS: Gold Award Sub 25 - Clarín - Cruces BRANDS<img width="1838" height="913" width_o="1838" height_o="913" data-src="https://freight.cargo.site/t/original/i/294ea601487bce8082a01412bf493b7979bd2c1b26c28d7c89941aaf209d95bc/logosnew.png" data-mid="234800338" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/294ea601487bce8082a01412bf493b7979bd2c1b26c28d7c89941aaf209d95bc/logosnew.png" /> https://malemati.com/Coca-Cola Wed, 03 Jul 2024 13:53:01 +0000 malemati https://malemati.com/Coca-Cola Coca-Cola&nbsp;Lift Up A Coca-Cola ad that takes the piss out of Coca-Cola ads https://malemati.com/Trident-Vibes Thu, 27 Oct 2022 13:58:03 +0000 malemati https://malemati.com/Trident-Vibes Trident Vibes&nbsp;Chew The Beat What can we do to make this brand be heard? A song. No, not a jingle, an actual song. We always thought that chewing gum sounds exactly like the classic 808 hihats, so we sampled the very essence of this product and teamed up with Chlöe Bailey to create an original trap song. With this 360 campaign #ChewTheVibes got 9 billion hits. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3cd50d5f0cf4960320a0e48e3ebe0fc3909dbe4d685bdd12e84deb2181d63efe/Pr-1.gif" data-mid="157278810" border="0" src="https://freight.cargo.site/w/1000/i/3cd50d5f0cf4960320a0e48e3ebe0fc3909dbe4d685bdd12e84deb2181d63efe/Pr-1.gif" /> https://malemati.com/Jack-Coke Tue, 31 Oct 2023 16:53:42 +0000 malemati https://malemati.com/Jack-Coke Jack Daniels &amp; Coke&nbsp;Born Ready For this worldwide launch, we created a concept platform featured across all markets in a 360 campaign. <img width="715" height="395" width_o="715" height_o="395" data-src="https://freight.cargo.site/t/original/i/93df5bf3121cabf4d558565bb20fcafd33071d16411b7c7c14487e4225d90673/J-C.gif" data-mid="196038047" border="0" data-scale="100" src="https://freight.cargo.site/w/715/i/93df5bf3121cabf4d558565bb20fcafd33071d16411b7c7c14487e4225d90673/J-C.gif" /> &nbsp;&nbsp;<img width="1787" height="791" width_o="1787" height_o="791" data-src="https://freight.cargo.site/t/original/i/14d276a2456e29c59a5abbc20421de93b629803addc68bed6dbde6a5cea34d9e/plantilla-copy.jpg" data-mid="221630761" border="0" src="https://freight.cargo.site/w/1000/i/14d276a2456e29c59a5abbc20421de93b629803addc68bed6dbde6a5cea34d9e/plantilla-copy.jpg" /> https://malemati.com/Decks-Menu Wed, 20 May 2020 21:08:01 +0000 malemati https://malemati.com/Decks-Menu In a world that watches less and less TVand everyone has an Ad Blocker,we believe in creating content that isas attractive for the Newsas for your meme-sharing aunt Martha. Check out these three decks of our latest work. Strategy included! TIDE<img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/dd5e52282ffc89c7b24f7d30285224937c27d5ccc91dabeab39f8d6a8d45f991/Tide-Chair.001.jpeg" data-mid="71807386" border="0" src="https://freight.cargo.site/w/720/i/dd5e52282ffc89c7b24f7d30285224937c27d5ccc91dabeab39f8d6a8d45f991/Tide-Chair.001.jpeg" /> FLORA <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9d4565afd018890791df9751da42c1f8ba3e492ea4648cb0017236b669d4738a/Flora-Enviar.001.jpeg" data-mid="71807388" border="0" src="https://freight.cargo.site/w/1000/i/9d4565afd018890791df9751da42c1f8ba3e492ea4648cb0017236b669d4738a/Flora-Enviar.001.jpeg" /> FACEBOOK <img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/fe747307c3bcc3c71554e0924b9809c039972af3f49f7b095b4d726bbee3001a/fb.001.jpeg" data-mid="71807390" border="0" src="https://freight.cargo.site/w/720/i/fe747307c3bcc3c71554e0924b9809c039972af3f49f7b095b4d726bbee3001a/fb.001.jpeg" /> https://malemati.com/Halls Mon, 27 Aug 2018 23:32:50 +0000 malemati https://malemati.com/Halls Halls&nbsp;Less Square SOCIAL • OUTDOOR • RADIO • INFLUENCERS For some brands, certain sensitive topics are best avoided. We did exactly the opposite: To communicate the relaunch of Halls’ newly shaped product, we talked about 15 of these topics. After some strong social listening, we created a 360 campaign that focuses on how the world is changing towards a new way, less square. https://malemati.com/Falabella Mon, 27 Aug 2018 23:59:27 +0000 malemati https://malemati.com/Falabella Falabella&nbsp;GIF Shop To rejuvenate this brand’s perception, we created the first e-commerce system that works entirely with GIFs.&nbsp; https://malemati.com/Tide Tue, 01 Oct 2024 11:19:42 +0000 malemati https://malemati.com/Tide TIDE Tide wanted to build a wider consumer base with a clear brand proposal different from Ariel. So we decided targeting the neglected big part of the demographic that uses this product: young people moving to their first apartment. (Click below to see the deck) <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/905f87ff9130249b7e17306b795ca7402fcbc6a940d99fdac86c0023557b0054/Untitled-1.jpg" data-mid="219016826" border="0" src="https://freight.cargo.site/w/1000/i/905f87ff9130249b7e17306b795ca7402fcbc6a940d99fdac86c0023557b0054/Untitled-1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0b4767a195d6df58e0f2179e0041941c117b57274acf3b8c9eeda11b8872a6f9/Untitled-2.jpg" data-mid="219017005" border="0" src="https://freight.cargo.site/w/1000/i/0b4767a195d6df58e0f2179e0041941c117b57274acf3b8c9eeda11b8872a6f9/Untitled-2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a01e4175aeec0cb18b3bc7de140eb3caa2703a02ec45d004964719d4989012f8/Untitled-3.jpg" data-mid="219017028" border="0" 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data-src="https://freight.cargo.site/t/original/i/6047901703af724b24d3f53830a8e8aef4f14d61da636b9445f9bbf6ac70e8fd/Untitled-14.jpg" data-mid="219017160" border="0" src="https://freight.cargo.site/w/1000/i/6047901703af724b24d3f53830a8e8aef4f14d61da636b9445f9bbf6ac70e8fd/Untitled-14.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dfa96582a6c084e7a6fde36bdcef8a759be9cbfe8b96b9e91316bf61520baae1/Untitled-15.jpg" data-mid="219017162" border="0" src="https://freight.cargo.site/w/1000/i/dfa96582a6c084e7a6fde36bdcef8a759be9cbfe8b96b9e91316bf61520baae1/Untitled-15.jpg" /> <img width="1913" height="1076" width_o="1913" height_o="1076" data-src="https://freight.cargo.site/t/original/i/d4761172e0ab4c2ef9fc0a8ac9aa60fe7e32c7390898c78467b26f6fa64c8ac8/Untitled-16.jpg" data-mid="219017164" border="0" src="https://freight.cargo.site/w/1000/i/d4761172e0ab4c2ef9fc0a8ac9aa60fe7e32c7390898c78467b26f6fa64c8ac8/Untitled-16.jpg" /> <img width="1557" height="876" width_o="1557" height_o="876" data-src="https://freight.cargo.site/t/original/i/6fdf8cd4c6317981367b2dc32550fa0f31d7d9cbc1f4330b99568b104aff04ee/Untitled-17.jpg" data-mid="219017167" border="0" src="https://freight.cargo.site/w/1000/i/6fdf8cd4c6317981367b2dc32550fa0f31d7d9cbc1f4330b99568b104aff04ee/Untitled-17.jpg" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/4338c6568901d9d55fa7fd4244ba6fee7bf2580ead5cb361530caea8cda530e2/Untitled-18.jpg" data-mid="219017185" border="0" src="https://freight.cargo.site/w/1000/i/4338c6568901d9d55fa7fd4244ba6fee7bf2580ead5cb361530caea8cda530e2/Untitled-18.jpg" /> <img width="1680" height="945" width_o="1680" height_o="945" data-src="https://freight.cargo.site/t/original/i/f470fd8d09c55263681f8adbf04c25a3a268e7a6cca025be9296c79137d52878/Untitled-19b.gif" data-mid="219021140" border="0" src="https://freight.cargo.site/w/1000/i/f470fd8d09c55263681f8adbf04c25a3a268e7a6cca025be9296c79137d52878/Untitled-19b.gif" /> https://malemati.com/Homewear-e Wed, 20 May 2020 20:35:15 +0000 malemati https://malemati.com/Homewear-e Homewear(e) After some months of working from home, we really wanted this to exist.So we made this crazy prototype and let the internet do its thing. <img width="3335" height="1876" width_o="3335" height_o="1876" data-src="https://freight.cargo.site/t/original/i/d7c042c26139c32fac3c8ddecbb6b3387d3cff19cdeec720d60516e6e4483f1c/Foto-1.jpg" data-mid="98936870" border="0" src="https://freight.cargo.site/w/1000/i/d7c042c26139c32fac3c8ddecbb6b3387d3cff19cdeec720d60516e6e4483f1c/Foto-1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8497ec981800c0ab4789b6d31a9d0c4def01ad4929214197b266802003f3038f/Foto-5.jpg" data-mid="98936881" border="0" src="https://freight.cargo.site/w/1000/i/8497ec981800c0ab4789b6d31a9d0c4def01ad4929214197b266802003f3038f/Foto-5.jpg" /><img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/18ec93b3d20ee1d95f724db6706ac8b73756926a3e2e72415d3e3ad3a66c0de3/Foto-2.jpg" data-mid="98936873" border="0" src="https://freight.cargo.site/w/1000/i/18ec93b3d20ee1d95f724db6706ac8b73756926a3e2e72415d3e3ad3a66c0de3/Foto-2.jpg" /><img width="1876" height="929" width_o="1876" height_o="929" data-src="https://freight.cargo.site/t/original/i/90a06b2c662f43ead5d9450ae08ddb977604622def32c1ec8edef23ffa4c8e40/Foto-3-.jpg" data-mid="98936876" border="0" src="https://freight.cargo.site/w/1000/i/90a06b2c662f43ead5d9450ae08ddb977604622def32c1ec8edef23ffa4c8e40/Foto-3-.jpg" /> <img width="3961" height="2665" width_o="3961" height_o="2665" data-src="https://freight.cargo.site/t/original/i/96ed2e32ebb242f4e1fc739e299f518f274af2dda03f760d0f751743cac065cd/Foto-4.jpg" data-mid="98936878" border="0" src="https://freight.cargo.site/w/1000/i/96ed2e32ebb242f4e1fc739e299f518f274af2dda03f760d0f751743cac065cd/Foto-4.jpg" /> People loved it! <img width="3335" height="1876" width_o="3335" height_o="1876" data-src="https://freight.cargo.site/t/original/i/7ec05e832ce2011966621f81227fd353e94d7473cea784d4ce32118bb722f6fc/slide-reactions3.gif" data-mid="99202299" border="0" src="https://freight.cargo.site/w/1000/i/7ec05e832ce2011966621f81227fd353e94d7473cea784d4ce32118bb722f6fc/slide-reactions3.gif" />