FLORA
In a category that can very easily make you feel inadequate as a parent, we thought it might be nice
to tell families that they are doing OK for a change.
For the 2nd route we tackled the brand’s biggest concern: bringing the family outside,
when it rains all the time.
(Click below to see the deck)
![](https://freight.cargo.site/t/original/i/558a9b7498ba48f4198c7be3f1d21c47f0cc03a5f59445be9f45ddaf8f22285a/Flora-Web-2.001.jpeg)
![](https://freight.cargo.site/t/original/i/4b4ad5b1ead7228328e2482c113bf45408b8dc4e236bba7da2e672f81d0cf9f4/Flora-Web-2.002.jpeg)
![](https://freight.cargo.site/t/original/i/b9f2a12169ca2b8683795b74be0eded73285bdd656053b6fe65b262d98b36083/Flora-Web-222.001.jpeg)
![](https://freight.cargo.site/t/original/i/c3207145f7759af3c0ba41cb3ede85b85334ee1d9b5e4473baee84ecb69a7837/Flora-Web-2.004.jpeg)
![](https://freight.cargo.site/t/original/i/bd01216f2899d71f763447c7cc3baa78f6c7c5d8b2bb8308415f7c735b5cebaf/Flora-Web-2.005.jpeg)
![](https://freight.cargo.site/t/original/i/a12c7ee64d0b0db761968336171697f9e69d6b43325dafadc3a0904650663805/Flora-Web-2.006.jpeg)
![](https://freight.cargo.site/t/original/i/9d46c887a13424abf86ef269946a0cafd08061011525bab62531adc1118160ed/Flora-Web-2.007.jpeg)
![](https://freight.cargo.site/t/original/i/601511b361c7044d6ca70eeb3ff8426f81b551afea4600a7588249dc3b3445c9/Flora-Web-2.008.jpeg)
![](https://freight.cargo.site/t/original/i/4d22d3e10742702af344b732b635bde706af624eb6306ebccb061ff598c2443d/Flora-Web-2.009.jpeg)
![](https://freight.cargo.site/t/original/i/98864e780795a5c0cc9309c46bc4b3b78d0fb8cf8e4fb01cfa75b16dbda668ce/Flora-Web-2.010.jpeg)
![](https://freight.cargo.site/t/original/i/49a838417c43de62f1f5abdec3a4c95a13a33bc2bf5b69125af6838372c57528/Flora-Web-2.011.jpeg)
![](https://freight.cargo.site/t/original/i/f710c3f4b6f6249d4383da027a79bc0bafe7b1ffe296793a141dd0e76cc9fa48/Flora-Web-2.012.jpeg)
![](https://freight.cargo.site/t/original/i/02b864b345ce593fd14fa9b6452f503cccba3bf5d5e6f074a61bbf59f7e1b085/Flora-Web-2.013.jpeg)
![](https://freight.cargo.site/t/original/i/96b31d765dfb383a1f36944ef9b37af25206b9a74b1cd84210785c1fb1e2c3d0/Flora-Web-2.014.jpeg)
![](https://freight.cargo.site/t/original/i/f52401b812fd76afcde8ceed64dc667b3aa9524acef15ec8e247bb4717797c09/Flora-Web-2.015.jpeg)
![](https://freight.cargo.site/t/original/i/becfb5b85a1630723b0d111c393f5a59884641b5c2ed1988c38c0d03b633a1e2/Flora-Web-2.016.jpeg)
![](https://freight.cargo.site/t/original/i/398db503d5faae252c556a429b6696adabe3a1085c2d9adcffad01288b626d84/Flora-Web-2.017.jpeg)
![](https://freight.cargo.site/t/original/i/208a652a8e814c97db1701737ec2f35b471d794ad880f2b62a7eea933e8af895/Flora-Web-2.018.jpeg)
![](https://freight.cargo.site/t/original/i/675decc847615fffa835be8da883393c52e5ac1ceb92ac71c0013da548893034/Flora-Web-2.019.jpeg)
![](https://freight.cargo.site/t/original/i/ecd68b3309f3568a5fa0c5a4dd0d9fbc2a0c6939c6b9cc2d6f5ac14c8c364081/Flora-Web-2.020.jpeg)
![](https://freight.cargo.site/t/original/i/822883529e83b928ac6242799f5ce6d448b3cd65b48be1a1f335b2b495e0d379/Flora-Web-2.021.jpeg)
![](https://freight.cargo.site/t/original/i/24a1b97cdae5cbd112927c42f4319a471b4ac58867cb8298a728aa867e328913/Flora-Web-2.022.jpeg)
![](https://freight.cargo.site/t/original/i/8f9653052c72db1ae2fb66757022d60ff65545edb3328777669e340b7ef3a5ed/Flora-Web-2.023.jpeg)