Trident Vibes Chew The Beat

Teens don’t listen to adults. Especially adults trying to sell something.

What they do listen to is music.

So we partnered with the super-talented Chlöe Bailey and created a song
(yes, a song not a jingle) sampling chewing gum sounds.
We dropped it on Tik Tok.
With a challenge.
And a music video too.

We got 9 billion views.
Mostly teens.