Trident Vibes Chew The Beat



What can we do to make this brand be heard?
A song.

No, not a jingle, an actual song.

We always thought that chewing gum sounds exactly like the classic 808 hihats,
so we sampled the very essence of this product and teamed up with Chlöe Bailey
to create an original trap song.

With this 360 campaign #ChewTheVibes got 9 billion hits.