NotMilk US Launch
When you buy a carton of milk that says NOTMILK
but tastes, looks, froths and smells exactly like milk...
but it's not,
your brain might feel a little confused.
To launch NOTMILK in a vast market of plant-based milks,
we said exactly what we thought
when we first tried it.
![](https://freight.cargo.site/t/original/i/cd52b09c68c899cc0b784c9e7bffcdbc59971dfb0d5d89c3c658446c90c00edc/celu-feed-mio.png)