TIDE
Tide wanted to build a wider consumer base with a clear brand proposal
different from Ariel.
So we decided targeting the neglected big part of the demographic
that uses this product: young people moving to their first apartment.
(Click below to see the deck)
![](https://freight.cargo.site/t/original/i/f600c2835299930ff7e9077dcac2c09fcaa120da72e31d695cf1f261fde7ac49/Tide-Chair.001.jpeg)
![](https://freight.cargo.site/t/original/i/523c33274367d28d1cc35d364f362dfffe5af860ddfbd780ba5f0c541a4f2ab5/Tide-Chair.002.jpeg)
![](https://freight.cargo.site/t/original/i/778d3a3a3f5b699da672e951fe52c2aa9768a67570d1dd49c51629f2f6527602/Tide-Chair.003.jpeg)
![](https://freight.cargo.site/t/original/i/9973571cfaa065976211871d3408ccf393b874d5b10e05432cb6c339808e2eba/Tide-Chair.004.jpeg)
![](https://freight.cargo.site/t/original/i/04cbcdf5968231d75b1690b502fdebf8acbf0a760d119cbe9dfccba6ff22fd60/Tide-Chair.005.jpeg)
![](https://freight.cargo.site/t/original/i/775094a9334eea27de138f9b17d7328a0901d8920c513ebba58e2eab9cdae19e/Tide-Chair.006.jpeg)
![](https://freight.cargo.site/t/original/i/2dd2cf03028074c7c6be5ea8d39c51f97a312ef3a30e7ae86dd0b118aa07cf78/Tide-Chair.007.jpeg)
![](https://freight.cargo.site/t/original/i/c339623559723ff87565fb732168f387385ef447ef10fee9e4665040b55554ac/Tide-Chair.008.jpeg)
![](https://freight.cargo.site/t/original/i/2d33aec9aded2b402f266fba172eb56bd5733c5aa243407290b3823ebb82de75/Tide-Chair.009.jpeg)
![](https://freight.cargo.site/t/original/i/5e31dc849e3626b7d3ab66f4aee3ab77e46de15821932507065bef808b941084/Tide-Chair.010.jpeg)
![](https://freight.cargo.site/t/original/i/11159a692ad821cead7ab583eda07aea7a6f2c9ac7d3a439653110c8713cc691/Tide-Chair.011.jpeg)
![](https://freight.cargo.site/t/original/i/02854cca2ad6ad6b588b434ca53ef0da0102e38b066d259fe6058d938609fc8b/Tide-Chair.012.jpeg)
![](https://freight.cargo.site/t/original/i/cff31a00a53438de55a99dfb270ca297ceb17cf6555671045a60117cecb1e4b9/Tide-Chair.013.jpeg)
![](https://freight.cargo.site/t/original/i/28cf0fdb8129213f1e46512500cde8ebc53d2fbc0ee700bf02eb9f80f638dbb7/Tide-Chair.014b.jpeg)
![](https://freight.cargo.site/t/original/i/c72e511203ee57a00066deab3b6272e3f5b97d003d6de1eea90d45533e3c1366/Tide-Chair.015.jpeg)
![](https://freight.cargo.site/t/original/i/cf9c3c6c8987e4209fde694c95b3e6ecdf021f389032303f03e8bb4fbc002bc0/Tide-Chair.016.jpeg)
![](https://freight.cargo.site/t/original/i/7f9d33aa33f006f1d9102f037b0ce7555aec8e392e21fe59889cb0dd4e9a3157/Tide-Chair.017.jpeg)
![](https://freight.cargo.site/t/original/i/1ef62b47bb09606e214a788c29dc6961adfa2266725721876a8653722ef69b1e/Tide-Chair.018.jpeg)
![](https://freight.cargo.site/t/original/i/bb481bf071463908ff35dad18b967351889b352c26f771c7685dc8d2a3a2fd97/Tide-Chair.gif)